Design Thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. So, why call it Design Thinking? By Rikke Friis Dam and Teo Yu Siang.
Some of the world’s leading brands, such as Apple, Google, Samsung and GE, have rapidly adopted the Design Thinking approach, and Design Thinking is being taught at leading universities around the world, including d.school, Stanford, Harvard and MIT.
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Source: : Interaction Design Foundation., CC BY-NC-SA 3.0
The article is split into:
- What is Design Thinking?
- Design Thinking’s phases
- The problem with ingrained patterns of thinking
- An example of problem solving: the encumbered vs. the fresh mind
- The power of storytelling
- Design Thinking or ‘Outside the Box’ thinking
- Science and rationality in Design Thinking
… and much more. Tim Brown (CEO of the celebrated innovation and design firm IDEO) also emphasizes that Design Thinking techniques and strategies of design belong at every level of a business. Design thinking is not only for designers but also for creative employees, freelancers, and leaders who seek to infuse design thinking into every level of an organization, product or service in order to drive new alternatives for business and society. Great!
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