Pavel Samsonov argues that AI represents not a new era, but the final victory of an industry that profits from inventing problems rather than solving real ones. By Pavel Samsonov.
Pavel Samsonov’s central claim is provocative: AI is not the future of software development, but the “last dying gasp” of a past paradigm. He argues that the industry has long built business models around solving problems it artificially created, a dynamic he terms the “Annoyance Economy.” The strongest evidence for this is the shift in value creation from user-centric efficiency to engagement maximization. Samsonov posits that developers historically held leverage through the “picturing relation”—the ability to define reality through working code. However, AI systems, which generate fluent outputs without bearing consequences, allow management to bypass this leverage.
The argument gains traction when examining the rise of “synthetic users” and the trend of over-engineering. Samsonov suggests that LLMs enable companies to manufacture legitimacy for invented problems, where success is measured by PR volume rather than user utility. This aligns with historical critiques by Joseph Weizenbaum, who noted the tendency to applaud technological achievements while dismissing dangers as fixable.
However, the review must note limitations. Samsonov’s reliance on anecdotal evidence, such as workshop sticky notes, weakens the empirical foundation. Furthermore, the binary distinction between “real” and “invented” problems may oversimplify complex market dynamics where perceived needs often drive adoption. While the critique of corporate incentives is sharp, the dismissal of AI’s potential to reduce friction in existing workflows ignores its utility in legitimate optimization.
Verdict: This piece is essential reading for engineering leaders and product strategists who feel the disconnect between technical capability and business outcomes. It offers a high-confidence critique of industry incentives but requires cautious application when evaluating AI’s practical utility in specific technical contexts. Nice one!
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