Generative AI, a form of machine learning that creates content like text and images in response to natural language requests, is a game-changing technology. From boosting productivity to improving personalization, generative AI tools deliver a string of benefits. By Rachael Shah @f5.com.
For example, in a recent poll by Gartner, more than 2,500 executives indicate customer experience and retention (38%) as the primary purpose of their generative AI investments. That’s followed by other areas like revenue growth (26%), cost optimization (17%), and business continuity (7%).
Here are just a few of the many ways in which generative AI can abruptly turn a positive, beneficial experience into a costly and negative security headache:
- Leaking sensitive corporate data
- Disseminating misinformation and biases
- Mishandling personally identifiable information (PII)
To protect against threats of using generative AI in the workplace, companies must take a zero trust approach. Remember that the key tenet of zero trust is, “Never trust. Always verify.” And one key strategy of zero trust security that you should prioritize today is detecting access to generative AI tools. Good read!
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