Retail is changing so fast that even this advice is reaching its expiration date. Soon, a presence in the metaverse will be an absolute necessity, and retailers stranded in today’s e-commerce environment will be left behind.
Changing online habits will almost certainly benefit suppliers, but it will also put them under new pressures. Where one photograph of a product in a catalog was enough, for example, three to five became the norm online, followed by a video. The cost of doing business in the metaverse will include developing 3-D digital assets where traditional photography once sufficed.
The article answers few questions:
- The current state of retail
- How retailers can prepare for the Metaverse
- The Metaverse evolution
While the metaverse has some way to go before retailers are compelled to engage with it, its rapid emergence means they must plan. The trick will be to focus on the customer, not the technology. Good read!
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