A solid product analytics stack is the foundation of data-driven culture. Behavioral data enables a development team to track results, connect feature improvements to outcomes, and measure progress to inform decision making. By Julia Enthoven and Shah Ahmed.
In this article, authors want to share our research about how tech startups measure and track user behavior. The artticle describes:
- Kapwing’s product analytics
- Year 0: Bootstrapping
- Year 1: Google Analytics
- Year 2: Amplitude
- What do other startups do for product analytics?
- How to enforce good product analytics practices at a startup
Product insights supercharge a product team and strengthen a fundraising narrative, making it easier to achieve product market fit and increase the value of your business. But hasty implementations and over-instrumentation can negate these benefits and make your dashboards unintelligible. Good read!
[Read More]