An article by Jordan Husney. It is meant to be a practical guide to using narrative and storyboards to design products & experiences, and organize teams around delivering value to manifest them.
Disney company developed the storyboard to capture the vision for their most ambitious production to-date: Snow White. Airbnb was influenced by it and hired former Pixar animator Nick Sung to capture the company’s primary user journey in just 15 frames as a storyboard.
To bring an organization to life, one must answer these fundamental questions:
- Why do we exist?
- Who do we serve?
- How do we serve them?
- Who do we need and how do they operate?
- How do we track our progress toward our purpose?
The guide then walks you through each of above steps and how to apply story telling in the practice in great detail. Great read!
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