Brandon Gregory thoughts on how to increase your worths to the business. As developers, working toward better positions and better salary means increasing your worth to your employer. Getting better at the technologies you use is a given. How do we tangibly increase our value to the companies we work for?
We have to be able to talk to our business peers about lead generation, CRM, metrics, EBITDA, targeting, retargeting, revenue models, search engine marketing, direct response landing pages. Even more than that, we have to know when and where to put on business hats ourselves.
Businesses don’t just want good coders. They need good people who can code at the same time as understanding the real-life application of what they are doing. Business-savvy, young, bright developers are very valuable.
Some advice in the article to developers:
- Speak the language
- Combating the dreaded rush job
- When expenditures are savings
- Sell solutions, not technologies
- The overly-technical oil change
- Take a step back to spring three steps forward
Really good points in this article! Employees and managers are often praised and sometimes promoted when they bring ideas to the table to reduce the time and money we had to spend to get things done.
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