Online marketing today is about successfully manage your social media marketing, social media advertising, PPC ads, email campaigns - if you’re not careful, it can feel like throwing spaghetti at the wall just to see what works. Fortunately, data analysis and - more specifically - data blending can make your marketing decisions faster and easier to make, with more impact. By Zac Johnson.
Data blending is simply where you take data from multiple sources and combine them to give you one united dataset.
This is incredibly beneficial regardless of what data you’re looking at but can be even more so for online marketing.
The article then explains the following:
- What is data blending?
- The benefits of consolidating your marketing data
- Finding the right tools
The article also briefly looks at the 2 tools you need to know about. Sisense and Google Data Studio. It’s more important than ever to start using data blending in your business and marketing efforts. Good read!
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