Christopher Ratcliff to the point article about user experience maps. An industry is struggling to agree on one standardised name for the same thing and author tries to find answer why is that.
This article is guide to different experience maps, including:
- Customer journey maps
- Customer experience maps
- User story maps
- Wireframes, workflows and wireflows
- Empathy maps and more …
Article also includes some points from Twitter discussion with UX community with answers when to create each type of map, importance of each etc. You will also find pictures and charts supporting each type of map in this article.
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