Google now uses Open Graph title tag (og:title) for title links

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Google adds og:title to sources for generating search result titles, expanding use of Open Graph data beyond social media. By Matt G. Southern.

The article explains:

  • Google now considers og:title for search result titles
  • Open Graph tags gain broader significance beyond social media
  • Best practices for title creation remain unchanged

The og:title tag allows you to specify a title for your content that may differ from the traditional HTML title tag. This can be useful for optimizing how a page appears when shared on social networks or, now, in search results. While it’s used to control how content appears on social media platforms, Google’s inclusion of this tag in its title link sources indicates a broader use of Open Graph data. Good read!

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