Gut is an important aid in a creative process. But it shouldn’t alone drive strategic decisions or prevent you from exploring multiple solutions to a single hypothesis. By Annina Koskinen.
Thoughtful Execution framework – the go-to resource for teams in Spotify’s Growth Opportunities mission to reach their goals and ship with impact. Thoughtful Execution invites you to leverage data and insights in a way that leads to identifying multiple problems or opportunities that could be solved, and advocates for going wide in hypothesis generation and design explorations before zooming into a single solution.
Source: @spotify https://spotify.design/article/from-gut-to-plan-the-thoughtful-execution-framework
The article then describes:
- The Thoughtful Execution tree
- It all starts with data and insights
- From opportunities to multiple hypotheses and solutions
- From solutions to learnings
- The power of Thoughtful Execution
You will also get downloadable ‘The power of Thoughtful Execution’ framework and links to further reading. Great!
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