When creating a strong digital marketing strategy, having a website that engages visitors is essential. But what does that mean? Beyond having a website that looks amazing, it’s important that every element on your website is strategically designed to stop users from clicking away. This is the guiding principle behind UX design. By Claire Grace.
The article explains:
- What is UX design?
- How can UX help your digital marketing?
- 7 UX design components your website needs
- UX and branding go together like PB&J
- An effective call to action right on the homepage
- Content designed to be seen
- Embrace simplicity while prioritizing the visual experience
- Give your website life with movement and interactive content
- Organize content in strategic ways
- Capture user attention without crowding their view
It takes a true pro to strike just the right balance between stunning, exciting design and functional design. Ultimately, design should never impede usability, but with the right design team who understands your brand, your goals, and what makes your organization unique, you can have a website that pushes the bounds, engages users, and never leaves them feeling frustrated or confused.Nice one!
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