To succeed as a customer-centric team, building and honing digital optimization skills is crucial. Here are the skills to focus on.. By Will Watkinson. Digital optimization is critical for driving sustainable business growth with product data. But what does it mean to operate with digital optimization? By Mallory Busch.
A digitally optimized company empowers every customer-centric team to explore product data, gather technological insights, and take immediate action to drive toward business outcomes. Oftentimes, these identified outcomes are centered around driving long-term customer loyalty and value.
The article then delves on these skills:
- Customer-centric mindset
- Product-led mindset
- Data-driven mindset
- Agility
- Collaboration
- Change management
Digital optimization requires companies to be able to keep up with constantly changing demands and take quick action based on insights. Businesses will often use an ecosystem of integrated tools to provide access to product data across various functions. Tools such as Braze and Amplitude are good examples. Nice one!
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